Having complete creative ownership over your livestream matters - from the content you’re producing all the way to the viewer experience.
In today’s world of livestreaming, it’s tempting to rely solely on social media platforms. But what if you could have complete control over your content and how your viewers experience it? The truth is, you can and you should. Let’s break down why having the control when it comes to livestreaming, is a game changer—and how Switcher’s newest release makes it easier than ever to do just that.
The Power of Hosting Your Stream on Your Website
Use Switcher to Redirect Your Livestream Audience to Your Site
Plus, More Features in Switcher 12.2
The Power of Hosting Your Stream on Your Website
When your livestream is hosted on your own website, rather than just social platforms, you unlock possibilities that social just can’t compete with.
Here are three major reasons to bring your audience to your website:
Fully Customizable Viewer Experience
Your website is your playground—so why not make it look exactly how you want it?
By hosting your live videos on your own platform, you have total control. Forget those annoying external ads or random video recommendations cluttering your page. Instead, you can:
- Personalize the look and feel of your video player and catalog.
- Add links to your other spaces—whether that’s your blog, shop, or next big event.
- Build a cohesive viewing experience that’s 100% aligned with your brand.
Build a Self-Contained World for Your Community
Your website isn’t just a content hub—it’s the home base for your entire community. When you host your viewers on your site, you can transform casual followers into a thriving fanbase. Picture this:
- Host forums or comment sections where fans can interact.
- Feature user-generated content (UGC) or showcase fan art, reviews, or photos.
- Set up a merch store, collect email addresses, and create a feedback loop to constantly improve.
This type of community-building just isn’t possible on a social platform, but on your site, the possibilities are endless.
Monetize Your Way
Here’s the kicker. When you own your livestream space, you also control how you monetize it. Instead of handing over a huge percentage of your revenue to a social media giant, you can:
- Add memberships or one-time pay-to-view passes, with pricing tiers you decide on
- Gate bonus content or offer premium experiences
- Set up donation links or advertising shout-outs. Plus, having a professional, polished website makes you way more appealing to potential sponsors.
And guess what? All of these monetization options are built right into Switcher’s platform with Stripe.
Ready to make it happen? Learn how to use the new Social Stream Redirect tool, by visiting our Help Center here.
Use Switcher to Redirect Your Livestream Audience to Your Site
Here’s where the magic happens. With the Switcher App’s new Social Stream Redirect tool, you can start your livestream on social platforms like Facebook or YouTube, and then manually end it and direct your viewers to continue watching on your website.
It’s the perfect way to build awareness on social, but keep the value where it belongs—on your site.
Want to get started using the tool in the Switcher App? Here's how:
- Download Switcher 12.2: Make sure your iOS device is running the latest version of the app.
- Create Your Stream: Set up a multistream to broadcast both to your website and your social media platforms of choice.
- Go Live: With Switcher hosting your live content for you on your site, you own the whole ‘Go Live’ experience—meaning no ads, algorithms, or distractions for your viewers.
- End the Social Stream: When you’re ready, manually disconnect the social platforms from the broadcast and direct your viewers to head to your site to finish watching the livestream.
- Add a Paywall: If you’re on the Business Plan, you can even set up a paywall so viewers can purchase access to the rest of your stream.
Don't forget to Visit our Help Center for step-by-step directions.
Plus, More Features in Switcher 12.2
But wait, there’s more! Switcher 12.2 also comes packed with additional features to make your livestream experience even smoother:
-
Generate Transcripts: Need transcripts or captions for your videos? You can now create, edit, and export transcripts directly from your Local Recordings.
- Production Group Naming: Tired of default names for your Production Groups? You can now edit these names right in the app to keep everything organized.
- Livestream Direct Links: Generate direct links or embed codes for Switcher-hosted livestreams, making it easier to share with your audience.
- Chroma Key and ePTZ are Now Standard in the app: The Chroma Key and ePTZ features are officially out of beta and available to all users.
With these new tools in hand, owning your content and shaping your viewers’ experience has never been easier. So go ahead—download Switcher 12.2, start customizing, and take full control of your livestreams!
Get Started with Switcher
You’ve got the content, the brand, and the vision. Let Switcher help you create the ultimate video experience that’s as unique as you.
(If you’re new here, give Switcher a try free for 14 days. We think you’ll like it.)
It’s time to take charge and dazzle your audience!