You work hard to produce high-quality video content, but protecting it and keeping your audience growing isn’t always easy.
If taking viewers from casual to committed feels tricky, our latest release will help you collect leads and make accessing your videos more exclusive — so you can focus on building your business.
We’re excited to introduce two new tools designed to give you everything you need to grow: Email Lead Capture and Password Protection. Here’s a quick breakdown of how these features work:
- Email Capture: Before viewers can access your video, collection, or catalog, they provide their email addresses. Collect their contact information so you can stay in touch, share the updates they're looking for, and even offer your best supporters exclusive content.
- Password Protection: Set a password for your video, collection, or catalog, so only people with the access code can watch. Share exclusive content, add a way to shortcut the line for existing supporters, or secure content access for the group you want.
Now that you know the basics, let’s explore how these features can help you take your video strategy to the next level.
How to use Email Capture to grow your audience
Connect meaningfully with your audience
Adding Email Capture to any video or group of videos is easy — just three quick taps to grow your contact list. With the email contacts you've collected, you can bypass the unpredictability of social media algorithms and connect directly with people who are genuinely interested in your content. You now have a direct line of communication to form a personal relationship with your customer, follower, or future fan, ensuring your messages reach your audience’s inbox rather than getting lost in social media feeds.
Nurture leads and drive conversions
When you set up Email Capture on your videos through the “Gating Options” button in the right-hand menu, you’re not just capturing random viewers — you’re building a list of people who have actively shown interest in your content. With their contact information, you can nurture these relationships and drive purchases, clicks, and conversions through personalized email campaigns, exclusive content, or special offers.
Measure and optimize engagement
Understanding what content truly resonates with your audience is important. With the email lists you collect, you’ll be able to filter and track contact information to see which videos drive the most sign-ups and engagement. This will help you optimize your content, ensuring your effort consistently delivers the best results.
Maximize your reach
Collecting emails directly from your videos opens the door to a range of powerful opportunities for your content strategy. Use your email lists to create targeted advertising campaigns that ensure your message reaches the right audience at the right time. Share your lists with sponsors for more effective collaboration and tailored sponsorship opportunities. Even export your email list to your CMS platform to enhance your ability to manage, track, and optimize your communications.
How to use Password Protected content to ensure exclusivity
Prevent unauthorized use
Got content that is meant for your intended audience and no one else? This is where Password Protection comes in to keep your content private and purposeful. Set your password and confidently share valuable materials, from youth sports recordings to training resources or special events, knowing they’re reaching the right people.
Secure premium content
Ensure your exclusive content stays just that … exclusive. Reserve access for your most valued audience, like VIP members, fans of behind-the-scenes content, or those eager to see special guest interviews. Whether you’re offering perks to loyal subscribers or providing private, high-value content, securing your videos with a password allows you to create a premium experience.
Simplify event management
Let us help you host virtual events and workshops without worrying about unauthorized access. Password Protection allows you to easily control access without the need for lengthy or complex sign-up processes. Simply set a password, share it with your attendees, and ensure your event remains secure and exclusive.
The tools to connect, engage, and grow your entire video domain
Email Lead Capture and Password Protection can help you build meaningful connections with your audience while maintaining full control over your content. These powerful features support small businesses to foster trust, strengthen relationships, and engage their audience on a deeper level.
At Switcher, we believe YOU should own the bond between you and your audience — which is why we’re giving you even more tools that let you strengthen and grow that relationship. Because when you’re in control, the possibilities are endless.
Start protecting and growing your audience today
You’ve got the content, the brand, and the vision. Let Switcher help you create the ultimate video experience that’s as unique as you.
(If you’re new here, give Switcher a try free for 14 days. We think you’ll like it.)
It’s time to take charge and dazzle your audience!
