Here’s How to Repurpose Live Streams into More Content

Your live stream has ended … Now what? 

The answer is simple: Repurpose your stream into more content! Just because your broadcast is over doesn’t mean your content’s journey has to end. When you repackage your live streams into different formats, you can amplify their impact and cater to a broader audience. 

Bonus points — content repurposing doesn’t take too much extra effort. 

In this blog post, I’ll go over some of the most popular ways to repurpose live streams to make the content work harder for you. 

Why you should repurpose content  

Look, I’m not going to tell you how to live your life. But I will tell you to consider repurposing your video content if you aren’t already. Why? Because repurposing your live streams can save you dozens of working hours each week while boosting your reach and impact.  

Repurposing allows you to easily extend the life of your content to connect with audiences on platforms you might not currently reach. Think about it — if you share your streams on Twitch and Facebook, your audience only consists of people who enjoy watching your live streams. But what if you create clips of your streams and share them on Instagram Reels and YouTube Shorts? Or transform the audio into a podcast? Suddenly, you’ll be tapping into an entirely new audience — one that may prefer quicker, on-the-go content.

It’s not just about working smarter. It’s about working strategically. By giving your content a second life, you ensure that your hard work continues to pay off long after the stream ends. After all, why let your best moments fade when they can live on across platforms?

Ways to repurpose live streams  

Now that you have a better idea of why repurposing content is important, it’s time to get into how you actually do it. Let’s walk through some popular ways you can repurpose live stream content to amplify reach and maximize engagement.   

Highlights or snippets 

When repurposing live streams, one of the most popular (and effective) strategies is creating short video highlights or snippets. TikTok (RIP?), Instagram Reels, and YouTube Shorts all thrive on short content that can capture the attention of viewers scrolling through their feeds. 

To use this strategy, all you’ll need to do is break down your live stream into short, “snackable” clips. These snippets can be about anything from key points to exciting moments to a big display of emotion — but choose something that will capture viewers' attention. 

If you really want to increase engagement, don’t be shy about adding text overlays that align with key search phrases or topics in social, graphics, catchy captions, and trending hashtags to increase the discoverability of your snippets. 

Stories 

While on the subject of creating clips for social media, you should also think about repurposing your live streams for social media Stories. 

If you’re unfamiliar with this format, here’s a quick rundown: Stories offer an interactive and temporary way for viewers to engage with content. Typically, Stories only last 24 hours and are not shown in your feed.  

As for this content’s popularity — in 2024, Instagram alone had over 500 million daily users engage with Stories. This highlights the broad appeal of the format and its effectiveness in capturing viewers' attention. Of course, Instagram isn’t the only platform that has this feature. Facebook and Snapchat also utilize Stories. 

Consider making short, teaser video content for your Stories to capture your audiences’ attention and entice them to tune in for future live streams. 

Tutorials 

Turning your live streams into clips of topic explanations or quick step-by-step guides lets your viewers get lasting value out of your content. Those who need a refresher after your stream has ended can revisit at their own pace. And for new viewers, this is a great way to encourage them to explore more of your content. 

If you’re covering multiple techniques or concepts in your stream, create segments of each technique separately, so it’s easy for viewers to follow (and allows you to get more bang for your buck content-wise!). 

Blog posts 

Some people prefer reading over video-watching, so why not turn your live stream into a blog post? 

To repurpose live stream content into a blog, start by outlining the key points from your stream. Then, expand on them with additional insight, research, and context. Make sure your blog posts are well-structured with clear headings and subheadings to boost readability. 

💡 Tip: Save time with transcription software!
Use tools like Switcher’s auto-transcript feature to quickly convert your live stream into text. This makes it easy to pull out key quotes, ideas, and themes, so you can focus on crafting a well-organized, engaging blog post.

Utilizing your live streams for blogs doesn’t stop there. Which blog sounds more engaging: one that’s just a wall of text or one that has engaging images and videos embedded throughout?

(Spoiler alert — it’s the one with the videos.)

Take clips from your live stream and embed them into your blog to help make your posts even more interesting. 

Podcasts 

If you have a video of your live stream, then you have audio that can be repurposed as an audio podcast. Good thing, too, because in 2024, there were over 546 million podcast listeners worldwide. 

As I mentioned earlier with blogs, podcasts are also great for those who prefer listening rather than watching content. And if you convert your live streams into podcasts, you can broaden your audience even more. 

Simply extract your audio, clean it up, and post it for the world to listen to on platforms like SoundCloud, Spotify, or Apple Podcasts. Just make sure your audio is high quality before publishing — no one wants to listen to a crackly or muffled podcast.