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    Switcher Brand Assets

    These guidelines were developed to define and inform Switcher’s brand — how we look, sound, and feel to our audience. These resources outlines usage for our logos, typefaces, color palettes, icons, patterns, and so on, plus key positioning that informs how we communicate with our audience.
    • Logos

      Logos

      These are the go-to logos for all brand communications

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      Brand Guidelines

      These guidelines will help maintain visual continuity across channels

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    • Style Guidelines

      Written Style Guide

      Our core principles — purpose, mission, vision, and values.

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    • Typefaces

      Brand Typefaces

      Consistent typography helps to maintain a strong and cohesive brand identity

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    • Photo Library

      Photo Library

      Photography helps carry Switcher's brand and voice

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    • Headshots

      Headshots

      Your go-to hub for all current employee headshots

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    • Email Sig

      EMAIL SIGNATURE

      A consistent Switcher email signature to act as a digital business card

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      Brand Guide One-Pager

      A shortened, one-page layout of our brand guidelines

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