This ultimate guide to video marketing analytics will cover the basics — what different metrics mean and how to use them — plus recommendations for analytics tools.

How do you make a successful short-form video? From taking advantage of trends to designing for sound off, we’re breaking down short video best practices.

From keyword research to thumbnails, this article offers 8 tips for improving video click-through rate and video visibility on any video hosting platform.

Trying to sell your product or service? This article covers six of the best product videos for marketing, from feature announcement to product demos.

Here are our top 5 reasons why we think video is the future of content marketing, based on research and trends in marketing, tech, and consumer behavior.

Here's a secret: You can use YouTube to find your video content niche! See how to use YouTube to research trends, keywords, and competition.

Ready to embed the Switcher player on your own website? This “Getting Started With Switcher” article walks you through every step of the process.

Trying to grow your video membership community? Here are our best tips for making, marketing, and growing a video membership site that pays.

Looking for a free video content calendar template? Check out our FREE content planning kit and template, with a ton of tips and inspo to get you started.

Wondering what kind of videos you should make for your business? We broke down the three most important videos that any small business should make to drive awareness, conversions, and growth.

Learn how to create a live streaming website that allows you to reach your audience, grow your platform, and even monetize your streams.

What is video on demand (VOD), and why do you need it? Learn about VOD, subscriptions, gated content, and how to use video on demand in your content strategy.

Boost SEO and conversion rate (and captivate visitors) with video on your site. Learn why video content is a must-have for a dynamic online presence.

Read Switcher Studio's step-by-step guide for launching your own podcast, including valuable tools for video podcasting. Start your podcast with Switcher Studio today!

Video is a powerful marketing investment. In this article we share a few key benefits of small business video marketing, strategies and how to execute them.

Learn how live editing with Switcher Studio can simplify your video content creation by eliminating the time consuming post-production & video editing process.

Learn how to create a video podcast using livestreaming software, and then learn how to promote your video podcast on social media.

Dive into the what and why of Instagram and Facebook reels and how they differ from stories. We cover everything from content ideas to best practices.

Wondering how you can make money on Amazon? Check out these top tips for maximizing your affiliate earnings all year round, and on Amazon Prime Day.

Take a look at the fast-growing e-commerce trend Shoppertainment, and learn how you can add engaging shopping experiences to your e-commerce strategy.

E-commerce video marketing tips that work! Five types of video content you can create to build brand awareness and increase engagement from customers.

What is influencer marketing and how do you implement an influencer marketing strategy into your existing marketing efforts?

​​Thinking about how to level up your holiday e-commerce strategy? Follow these 4 tips from Switcher Studio and get the most out of your seasonal advertising campaigns.

Keep your audience engaged in your shoppable livestreams and ultimately boost your sales with these easy to follow tips from Switcher Studio.

Having trouble creating social media and marketing content? Try repurposing live and recorded video across different platforms.

Switcher is breaking down what live selling is and how you can add it to your existing marketing strategy.

Need a solution to livestream your graduation ceremony? We’ll walk you through how you can easily use Switcher Studio to create a virtual graduation ceremony.

Five easy steps to hosting a professional, engaging, and glitch-free virtual conference using Switcher Studio’s multicamera livestreaming tools.

Learn how to create a virtual fitness class to reach a larger audience, grow your online fitness business, and help more people reach their fitness goals.

Leverage the power of Switcher Studio to engage with brand partnerships during your live sports streams using logo overlays, custom prerecorded video, and so much more.

Learn about how incorporating livestreaming video into your digital marketing strategy can benefit your business.

Amazon Live is a livestreaming platform that Amazon Influencers and Sellers can use to create live, shoppable videos highlighting products sold on Amazon.

Learn how to grow your online fan base and stream your music online — plus, tips for putting on a virtual concert with Switcher’s professional livestreaming software.

What's a conference speaker to do when conferences are canceled? Here are a few ideas: beef up your website, get published, and livestream your sessions.

If you're livestreaming your church services, check out these tips on writing compelling titles, prepping graphics and CTAs, and encouraging viewers to engage.

Are your live videos helping you reach your business goals? It's easy to find out when you include CTAs and other trackable identifiers in your video.

Make your live video dreams a reality by putting them into a content calendar. This post take you through all the steps.

From your color palette to your fonts, here are five elements you should consider to ensure your live videos feel consistent and on-brand.

Promoting your live videos — both before and after your stream — can seriously increase your viewership. These simple promotion ideas have a big impact.

Check out the six unexpected ways in which live video can serve your everyday business needs.

From product demos to thought leadership, there are endless business use cases for live video. Here are five examples of brands creating amazing live content.

We're tackling the age-old question: Is it better to livestream on Facebook or YouTube? Welp, it depends. Here we break it down.

Wondering what to livestream about? This post covers how to brainstorm, categorize, and prioritize live video topics to ensure you've got plenty of content to share.

From showcasing your customers to going behind the scenes in your office, there are myriad ways to use video to build your brand on LinkedIn. Check out these simple ideas to get started.

Posting videos to your LinkedIn profile, page, or group can help you build trust and reinforce your brand. And now you can do it natively — here are simple step-by-step instructions.

LinkedIn is the No. 1 social media platform for B2B content marketing, and in the eyes of the all-knowing algorithm, nothing beats native video posts.

Because of its capacity for real-time interaction, live video may be the medium best suited for niche content. Finding your niche will ensure your live videos reach and help your audience.

Knowing your audience is a crucial part of planning your live video content. A little basic market research can help you understand their challenges, fears, and goals.

Live Video Content Strategy Series: How to identify and define your business goals to set you up for success as you craft your live video content strategy.

When 80% of audiences would rather watch a video than read a blog post, video better be part of your content strategy. Here's the high-level overview of all the components of a live video content strategy.

Live video is the medium inbound marketers have been waiting for — letting us engage with audiences in real time while sharing valuable content.

The call to action, or CTA, is where you let viewers know what you want them to do, and it should support the goal you set for the broadcast or livestream.

Read through Switcher Studio’s detailed guide on how to set measurable and attainable goals for your live video strategy and why these goals are important.

There are several different options, but at Switcher Studio, we recommend Facebook Live.

Is your business doing video?

Not sure which program to use to create graphics for your live video? Learn whether Canva, Over, or Pixlr is right for you!

Want to give a treat to your loyal viewers and fans? Take a look at five steps to do a great Facebook Live giveaway!

By opening your privacy settings, marketing your brand and optimizing your WiFi network, you can resolve the top reasons your audience might not be growing.

Adding logos and lower-thirds to your live video take it from amateur to professional. Learn how to make graphics for your next broadcast with Canva!

Use this special approach to link your viewers directly to your website and products during your Facebook Live.

Getting started in live video and need some guidance or inspiration? Here are 5 people to follow.