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The World of Video is Changing — Will You Make the Switch?
The evolution of video for the YouTube generation — a lot has changed in 10 years
2005:
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2010:
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2015:
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How people are watching video on their phones — smartphone usage in the US
Younger Americans: 18-29 year-olds
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Older Americans: 50+
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*Videos are expected to make up 60% of all mobile data traffic by 2020 and 80% of all internet traffic by 2019
Millions are streaming, billions are watching
FB Live
Facebook’s in-app video streamerFour billion videos watched every day
Twitch
Streaming channel for gamers100 million unique viewers/month
Meerkat
Live broadcast app platformTwo million active users
Periscope
Stream live from your phone10 million users
*Numbers as of September 2015
2015 Top-Paid YouTubers — Focus on Quality and Post Often to Build Your Audience
Gaming
- PewDiePie
- Felix Kjellberg
- $12 million
- 40,353,256 subscribers
Sketch Comedy
- Smosh
- Ian Hecox and Anthony Padilla
- $8.5 million
- 21,443,653 subscribers
Music
- Lindsey Stomp
- Lindsey Stirling
- $6 million
- 7,219,232 subscribers
Comedy
- RhettandLink
- Rhett McLaughlin and Charles Lincoln Neal III
- $4.5 million
- 3,836,398 subscribers
Beauty and Make-Up
- MichellePhan
- Michelle Phan
- $3.5 million
- 8,159,790 subscribers
Cooking
- RosannaPansino
- Rosanna Pansino
- $2.5 million
- 4,944,000 subscribers
Point and Shoot — Opportunities in every market at every skill level
Church Services
- 18.2 million hours worth of footage a year
- 300,000 services X 1 hour X 52 weeks
- 36 million potential viewers
- 60 median attendees X 600,000 weekend services
Local Government Meetings
- 2.03 million hours worth of footage a year
- 39,044 general-purpose local governments X 1-hour sessions X 52 weeks
- 1.3 million potential viewers
- 25,000 average city size X 52 weeks
Little League Baseball Games Worldwide
- 4.8 million hours worth of footage a year
- 200,000 teams X 12 games per season X 2 hours per game
- 14.4 million potential viewers in the U.S. alone
- 2.4 million participants nationwide X 6 family members per player
Birthday Parties
- 642 million hours of footage a year
- 321 Million birthdays X 2 hours per party
- 1.2 billion potential viewers
- 321 Million birthdays X 4 friends that didn’t RSVP
The New Mobile Studio:
- Multiple Angles
- Stream Live Video
- Record HD Quality
- Easy to Monitor Audio
- Insert PowerPoint or KeyNote
- Add Graphics and Effects
Create Something Worth Watching
Visit switcherstudio.com to get started.
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About the Author
Nick is a livestreaming and social video expert and leads the Switcher Studio team as CEO and co-founder. Since 2014, he has led the company to partnerships with Facebook Live, LinkedIn, Microsoft Stream, and beyond and has garnered features in TechCrunch, USA Today, Inc. Magazine, and BBC. Nick is also a member of the highly competitive Endeavor Entrepreneur network.
All posts by Nick Mattingly