livestreaming switcher studio infographic

 

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The World of Video is Changing — Will You Make the Switch?

The evolution of video for the YouTube generation — a lot has changed in 10 years

2005:
  • YouTube is born, purchased by Google
  • Mini DV is the format of choice
  • Linear tape only holds one hour of video
  • Video is posted to the web for the first time
2010:
  • YouTube receives over three billion views per day
  • FlipUltra HD camera brings 720p
  • 8GB of storage holds four hours of video
  • Making video becomes more accessible
2015:
  • YouTube reaches more 1849-year-olds than any cable network in the US
  • iPhone 6s launches
  • 128 GB storage holds 60 hours of HD video
  • 128 GB storage holds six hours of 4k video
  • Video sharing is the new norm
 
 
 

How people are watching video on their phones — smartphone usage in the US

Younger Americans: 18-29 year-olds

  • 75% watch videos on their phone
  • 93% use their phone to prevent boredom

Older Americans: 50+


  • 31% watch videos on their phone
  • 55% use their phone to prevent boredom
 

*Videos are expected to make up 60% of all mobile data traffic by 2020 and 80% of all internet traffic by 2019

Millions are streaming, billions are watching

FB Live

Facebook’s in-app video streamer
Four billion videos watched every day
 

Twitch

Streaming channel for gamers
100 million unique viewers/month
 

Meerkat

Live broadcast app platform
Two million active users
 

Periscope

Stream live from your phone
10 million users

*Numbers as of September 2015

2015 Top-Paid YouTubers — Focus on Quality and Post Often to Build Your Audience

Gaming

  • PewDiePie
  • Felix Kjellberg
  • $12 million
  • 40,353,256 subscribers

Sketch Comedy

  • Smosh
  • Ian Hecox and Anthony Padilla
  • $8.5 million
  • 21,443,653 subscribers

Music

  • Lindsey Stomp
  • Lindsey Stirling
  • $6 million
  • 7,219,232 subscribers

Comedy

  • RhettandLink
  • Rhett McLaughlin and Charles Lincoln Neal III
  • $4.5 million
  • 3,836,398 subscribers

Beauty and Make-Up

  • MichellePhan
  • Michelle Phan
  • $3.5 million
  • 8,159,790 subscribers

Cooking

  • RosannaPansino
  • Rosanna Pansino
  • $2.5 million
  • 4,944,000 subscribers

Point and Shoot — Opportunities in every market at every skill level

Church Services

  • 18.2 million hours worth of footage a year
  • 300,000 services X 1 hour X 52 weeks
  • 36 million potential viewers
  • 60 median attendees X 600,000 weekend services

Local Government Meetings

  • 2.03 million hours worth of footage a year
  • 39,044 general-purpose local governments X 1-hour sessions X 52 weeks
  • 1.3 million potential viewers
  • 25,000 average city size X 52 weeks

Little League Baseball Games Worldwide

  • 4.8 million hours worth of footage a year
  • 200,000 teams X 12 games per season X 2 hours per game
  • 14.4 million potential viewers in the U.S. alone
  • 2.4 million participants nationwide X 6 family members per player

Birthday Parties

  • 642 million hours of footage a year
  • 321 Million birthdays X 2 hours per party
  • 1.2 billion potential viewers
  • 321 Million birthdays X 4 friends that didn’t RSVP

The New Mobile Studio:

  • Multiple Angles
  • Stream Live Video
  • Record HD Quality
  • Easy to Monitor Audio
  • Insert PowerPoint or KeyNote
  • Add Graphics and Effects

Create Something Worth Watching

Visit switcherstudio.com to get started.

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