If there’s one thing the pandemic has taught us, it’s this: The world doesn’t stop turning.
Throughout the past year, we toasted at happy hour — even when bars were closed. We celebrated bachelorette parties and baby showers — even when we couldn’t hug in person. And we rallied together to support the causes we care most about — even when “together” meant staying six feet apart.
Through a lot of creativity and plenty of advances in technology, charitable organizations have proven that you can do a world of good, even while staying behind a screen. In fact, charitable giving increased roughly 8% from 2019 to 2020, even though 74.6% of nonprofits had to cancel in-person events. But to throw a successful virtual fundraising campaign, you need to capture your audience’s attention — just as if they were there in person.
That’s where livestreaming comes in.
Livestreaming adds an interactive component to events, makes supporters feel connected to the cause, and builds the same level of excitement as in-person campaigns. Pulling off an effective (and memorable) livestream event requires a considerable level of planning — more so than a live event. Below, we explain how to host your first livestreamed fundraiser and make your campaign a success.
Each of us has been on enough Zoom calls to know that a virtual event is not a “set it and forget it” formula. Instead, you need to make decisions upfront, including which platforms to use, how to collect donations, and how to keep attendees invested in your event from start to finish.
When you shift from an in-person to an online format, the first decisions you have to make surround technology.
Choosing the right platform allows you to engage supporters, collect donations, and build awareness for your campaign — without the uncomfortable tech hiccups. When hosting a livestream fundraiser, you need two pieces of technology: a fundraising platform and a video platform to capture your livestream.
The Givebutter-Switcher integration lets you seamlessly host your virtual fundraiser. Using both platforms allows you to:
With the right technology at your fingertips, it’s time to decide how you will raise funds for your cause.
Remember, not everyone will attend a virtual event, nor will everyone watch it live (which is where Switcher’s recordings come in handy). Think of ways to collect donations from these supporters. Can you reach out to them via social media, inviting them to give with Venmo? Post-event, could you send an e-blast with a link to the recording to your newsletter list, asking for last-minute donations?
To make the most of your livestream and hit your fundraising goal, try these tips:
Now that you know how supporters can give to your cause, it’s time to spread the word about your event.
Remember: No one can give to your cause if they don’t know it exists. Use this to light a fire underneath every resource at your disposal and to ensure your network (and your network’s networks) know about your event. Use social media, emails, texts, and word-of-mouth marketing to help promote your campaign. Try the following tactics:
When it comes to hosting a livestream fundraiser, remember this critical piece of advice: Don’t wing it.
Determine the start and end time of your livestream, then map out your content. Post your itinerary on your donation page so supporters can join (or exit) for segments that pique their interest. Remember to schedule buffers in your timeline to allow for questions or comments from your supporters.
When mapping out your content, keep the following items in mind:
Audience engagement is listed as the No. 1 hurdle event organizers face when planning virtual events.
Whether you’re planning an event that lasts 30 minutes or several hours, you’ll want to find ways to keep supporters tuned in. Fortunately, this is where creativity can take flight. You can combine your livestream with a number of other events, offering a class or tutorial, hosting a celebrity guest, or interviewing families impacted by your cause.
Here are just a few out-of-the-box ways organizations kept their audience engaged throughout a livestream event:
There are plenty of innovative ways to throw a successful livestream fundraiser. But before you write your content, set an itinerary, or decide how you’ll promote your event, you need to select the right technology.
The Givebutter and Switcher integration gives everything you need for a fun, livestreamed event. With Switcher, you can capture your event from every angle, and even send out your recording to supporters who couldn’t attend. With Givebutter’s 70+ platform features, you can easily generate buzz, collect donations, and interact with supporters. Plus, with the lowest platform fees in the industry, you keep more of what you raise.
Ready to start planning your livestream event? Get started with your free Givebutter account today.