The call to action, or CTA, is where you let viewers know what you want them to do, and it should support the goal you set for the broadcast or livestream.
Switcher Blog
Live video has been keeping people connected in a time of incomparable disconnection. We're taking a look back at the role it played in 2020 — and a look ahead.
Read through Switcher Studio’s detailed guide on how to set measurable and attainable goals for your live video strategy and why these goals are important.
There are several different options, but at Switcher Studio, we recommend Facebook Live.
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Don’t be afraid of the changes happening with Facebook - Embrace the change and take action. Make Facebook Live a part of your strategy for building your brand online.
With Net Neutrality, broadband providers are required to treat all data the same. The FCC has voted to repeal it, but there's still time to save it.
Is your business doing video?
We are experiencing intermittent outages with Facebook Live streaming. If you are streaming today consider using the Facebook event scheduler.
Using Google WiFi to power your live video streaming setup and Switcher Studio multi-camera app
Use this special approach to link your viewers directly to your website and products during your Facebook Live.
Switcher Studio announced a new partnership with live video expert, marketing strategist, author and technologist Joel Comm.
Don't just react to live viewer comments - Learn how to use them to your advantage to make better more engaging content.
Learn how to play by Facebook's livestreaming and copyright rules to avoid your live and prerecorded videos from getting flagged or removed.
Using polls, graphics and pre-recorded video on Facebook Live. Learn what is allowed and what is prohibited in the new Facebook Live policy changes.
See how WWE is experimenting with Switcher Studio to develop a new format to capture video for events performed for live audiences today.
The most important key to working with Wi-Fi is to test in advance. Set up your gear and test ahead of time especially in a new or different location.
Streaming games on Facebook Live allows students, alumni and fans to be in the moment with the rest of the crowd no matter where they are.
Feedback and questions on the newest release of Switcher, featuring Director Mode and support for Final Cut Pro X
Use these adapters to bring audio in to your iPhone or iPad from a microphone or audio mixer.
With Switcher Studio, radio stations can easily produce video and start to connect and engage with their audience in new ways.
When audio and video get out of sync, it's referred to as lip flap or a lip sync issue. This is a common problem when editing iOS video. Here's how to fix.
Get started streaming on YouTube! Use Switcher Studio to stream to YouTube no matter how many subscribers you have.
Use this gear to mount your iPhone or iPad to a tripod for a steady professional look.
Learn more about three commonly used microphones (XLR Microphones, Shotgun Microphones, and Lapel microphones) and what will work best for your video.
The World of Video is Changing Infographic
Assign fixed frame rates, record 1080p HD broadcast quality video from multiple angles using mobile devices and export compositions to Final Cut Pro X.